Marketing Strategies to Grow Small Businesses
Our goal is to:
Make our team part of your team to make your business more profitable and effective.
Writing for the Web: Most people scan web pages selecting only the material that interests them. They rarely
read word for word, according to a study by Jacob Nielsen and John Morkes. In a series of articles on Useit.com,
Nielsen and Morkes describe an eye-scan study that examined where web viewers eyes actually hit the page.
The same studies showed that low-literacy viewers plow through material, often missing key features. Either way,
when writing for the web, you can make content more scalable by:
- Highlighting key words
- Using meaningful subheads, not clever ones
- Employing bulleted or numbered lists
- Limiting paragraphs to one idea
- Using the inverted pyramid style used by journalists
Marketing Trends to Watch
Trends in Traditional Media
Pages: Transition away from print if you are targeting younger audiences.
Simultaneous Media Usage: There no longer is a captive media audience. Consumers frequently participate
in more than one form of media at any one time.
Newspapers: Newspaper websites are becoming the number-one portals in their geographic markets; drawing
a larger, younger and more affluent readership.
Hot Online Trends